A few years ago, our founder, Jen Mauritzen, was sitting in a coffee shop talking to a friend. They were discussing dream jobs, and Jen mentioned hearing the saying: Your dream job isn’t out there. You have to create it. She thought about this idea and said, “My dream job would be to travel around the world giving hugs to orphaned children. I’d be the Hug CEO.” From there, the idea grew into the organization you see today.